You have a new state of the art digital SLR and it came with a lovely little “kit” lens. The “kit” lens is an affordable way to be able to take pictures but it isn’t going to allow you to take full advantage of the resolving power of your camera — it’s just not up to the task!
Early on in DSLR history the pixel count of the sensor started at about 4.1 mega pixels and the really good ones were up to around 8. The kit lens was a pretty good match to the camera of the time. Today’s high powered sensors have incredible definition that require the resolution and contrast control of the more expensive Canon L and Nikon N series lenses. So, what’s the big deal?
You guessed it! Price is the big deal! It always is. The quality of a lens is directly proportional to its cost. You certainly appreciate quality but it’s just not affordable to buy every lens you might want to use. There is a solution to the problem, though: rent!
You can rent a lens for a small fraction of its value. For example, a Nikkor 70-200 f/2.8G II ED N (It even sounds expensive!) rents for $40. If you wanted to buy it, you would pay upwards of $2,400! The equivalent 24-70 f/2.8 would cost $1,900! Treat yourself to the best lenses available and don’t spend a fortune!
Give us a call. We stock all the popular focal lengths for Canon and Nikon. You can rent from Friday afternoon until Monday morning and only pay the rate for one day. The difference you see will be very clear.